Copywriting That Gets You More Traffic
SEO Copywriter In Melbourne
Get found by your ideal customer and convert with bespoke copy.
You've Got A Problem...
You type (Your product/service) into Google.
Not in the first three results. Okay.
You keep scrolling. Still nothing.
You pass the top 10. Whelp.
Okay, where am I?
If this sounds familiar, you need an SEO Copywriter.
Without the correct structure, keyword placement and content length, you’re going to struggle with being found on Google.
And the crux? People spend hours on design while content is just an afterthought.
But content is what makes you money…
Words With Purpose
Copywriting that will get you relevant traffic and leads.
Forget about creating another blog post that gets no traction.
SEO Mindset
A deep understanding of Google from years of SEO experience.
Strategies for creating content that Google ranks.
Content That Converts
Bespoke copy that resonates with your target audience and increases conversions.
SEO Copywriting That Boosts Your Brand
SEO copywriting will get you traffic, but it shouldn’t be at the expense of your brand.
Valuable and compelling content does well with Google and your customers. You shouldn’t feel stuck between writing for search engines and people.
But some people do just that. Stuffing content with keywords and putting slabs of AI content throughout their web pages.
This ends up being counterproductive, and if you do manage to get people to your site, they’ll run for the hills from all the robot speak.
Instead, you can do both.
An SEO copywriter will preserve your brand integrity while getting you what you need—traffic, leads and sales.
Okay I understand I need it…
But what is SEO copywriting?
A normal copywriter might be great with words, which is perfect for marketing material.
But without a deep understanding of SEO, they’re shooting in the dark with web content.
On the other hand, SEO Copywriters typically have a strong SEO background. They understand the inner workings of Google and the content it loves.
They approach content strategically, connecting it with search terms and ensuring that it’s correctly optimised.
In this sense, they have more to offer than just content.
Competitive Analysis
Reviewing your competitors websites is essential to writing better content than them.
SEO copywriters determine whose ranking for your keywords and craft content plans that helps you surpass them.
Keyword Research
Identifying the right keywords is the foundation of SEO.
It involves understanding what terms your target audience is searching for and how to optimise your content around these keywords.
SEO Copy Audits
Auditing existing copy and finding areas of improvement is the starting point for SEO copywriting services.
Title Tags & Meta Descriptions
Title tags and meta descriptions are so important – They’re what wins you clicks.
But often, businesses forget to correctly optimise their meta tags.
Image Titles
Writing alt text isn’t always fun, but it’s necessary.
Topical Maps + Link Structure
SEO copywriters understand the importance of a strong link structure and topical authority.
Don't Just Take My Word For It...
"I'd previously worked with marketing agencies, only to find their service a little unsatisfactory and with little to show for the money I'd spent. I knew I needed marketing help, but I wanted to work closely with one person and find a more personalised service. Since working with Finn, he's helped me update my online presence and develop a content and SEO strategy that works. He understands Close Consulting and It's a relief to have found somebody I can count on for anything related to digital marketing."
Copywriting with and SEO mindset
Much more than words...
If you’ve done little to no SEO on your website before, then you’ll benefit from the skills of an SEO copywriter.
They’ll choose the right keywords for you and look for gaps in your existing content.
They can even make other SEO suggestions for your website such as link structure.
A good SEO copywriter will also review your competitors before they start writing.
They’ll see whose ranking for your keywords and make sure that your content covers the key areas + more.
This means you’ll have the highest quality content on Google, improving your chances of being found.
But If you’ve got an SEO strategy already, you might just want the content written.
You can provide the keywords you’d like to focus on and the topic, and you’ll get back a quality piece of SEO-optimised writing.
Meet Finn, Your SEO Copywriter From Melbourne
Having worked in SEO and marketing for several years, I create content for both humans and Google.
I’ve worked with service businesses and e-commerce stores across a range of industries including professional services, trades, outdoor, real estate and more.
After overseeing countless SEO strategies, strong content makes all the difference between success and failure.
I can help you with:
- Website Content
- Blog Posts
- Guest Posts
- E-commerce Content
- Product Descriptions + Category Pages
- Topical Maps
- SEO Content Strategies
Get Leads + Sales Longterm.
With SEO copywriting you can create a consistent lead-gen machine that will serve as the backbone for your business’s growth. Get in touch today.
Frequently Asked Questions
I’m based in Brunswick, Melbourne, but I’ve worked with clients all over Australia and internationally.
If you’re local, we can meet over coffee.
Otherwise a virtual meeting always works!
The prices for SEO copywriting can vary depending on the project. For example, a blog post for an existing SEO strategy will be cheaper than website content that requires keyword and competitor research.
But what’s easiest is for you to get in touch with me for my rate card and to discuss your project.
No, I also offer full SEO services and other digital marketing services including website design and paid advertising.
Often clients will require additional services to complement their SEO copywriting.
However, if you just need content, then that’s no problem.
